We need regular respite to thrive, to be creative, have those moments of pure insight, be rejuvenated, unplug without falling off the social grid, and opportunities to clear our head and sweat. We need to connect more offline, have experiences that are serendipitous, and maybe even healthy. SOAK happens at the intersection of good design and simple access. And at a time in our culture when we all need more ways to detox daily from our devices. We’re in this unprecedented moment in time when we can have anything we want, but we’re not getting enough time with ourselves.
Imagine a place without silence gongs. There’s no Enya. You can nap in the solarium, take a hot soak, find friends, and drop in for a sauna. A place where Healthy Hedonism thrives. This is SOAK.